BLUE SKY FUND

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Art Direction and Copywriting: Avery Martin Strategy: Marissa Rice and Alexis Martin

Awards: Class Winner; chosen by Blue Sky Fund’s Development and Communications Coordinator

Problem: Gain more volunteers for Blue Sky Fund’s outdoor education after-school programs, with little out of pocket costs for advertising.

Solution: An integrated campaign targeting college students that need volunteer hours for credit. The campaign consists of Instagram stories, print posters, and stickers. The variation in advertising placement offers maximum exposure for the non-profit, with the goal of bringing in as many volunteers as possible.

The idea behind these posters was to target college students who need to volunteer for college credit. The playful headlines are intended to intrigue students walking by, and emphasize the positive experience one could have by volunteering for Blue Sky Fund.

With art direction inspired by nature scenes, I created Instagram stories to target college-aged people that already are following Blue Sky Fund on social media, but may not be volunteers yet. These provide more information on the purpose of the non-profit, with the goal of providing more information to gain more volunteers.

Stickers are an inexpensive way for Blue Sky Fund to get their non-profit’s name to new audiences. By giving stickers out to current volunteers and around VCU campus, visibility of the company’s name is increased, which has the potential to bring in more volunteers.