Spotify “More”
Roles
In collaboration with: Bria Files and Erika Corchado
Awards: Shortlisted in the Young Ones Student Awards Show
Problem: Gen Z views Spotify as a platform for strictly streaming music. Spotify needs to find new ways to encourage new and current users to explore the world of Spotify Audiobooks.
Solution: Spotify More is a campaign to provide access to banned books for all students. Book banning is rapidly increasing, which is leading to gaps in education and representation in literature, and books are becoming highly politicized in the media. Spotify More curates audiobooks for students on heavier topics, filling gaps in their learning, and allowing kids to find representation through the world of audiobooks.