Left Turn Cafe and Co-op
Roles
Art Direction: Avery Martin and Vraj Ghandi Strategy: Alexis Martin and Marissa Rice
Social Media plan
Problem: Left Turn Cafe and Co-op is opening in Summer 2023, and needs strong branding and strategy to set it apart from other coffee shops in the area.
Solution: A comprehensive branding kit and logo variations to use across social channels and in-store, and a social media plan to increase audience interaction with the brand.
Awards: Class winner; chosen by the owners of Left Turn Cafe and Co-op
Secondary Logos
Primary Logo
Left Turn Cafe is being opened by Rag and Bones, a non-profit bike shop in Richmond, VA. This logo is inspired by the bike theme, with the “T” representing handlebars, and the arrow representing “turn” in the cafe’s name.
SECONDARY COLORS
in-store branding
Custom stamps with Left Turn Cafe’s logo gives the cafe consistent branding throughout the store, creating more brand awareness for the new business.
Merch
Instead of just slapping a logo on a t-shirt and selling it, we created a more artistic design placed on a vintage style shirt, that helps show the brand’s creativity.
We continued to show the branding on a basic website mockup, to show that having the same branding across all platforms is going to help build a strong brand. A website is another integral part in informing Left Turn Cafe’s customers about events, menu items, store hours, etc,
Instagram highlights using the brand’s primary colors and style bring consistent branding to Left Turn Cafe and Co-op’s social media, and are important in keeping the audience up to date on things like events and menu items.
Event announcement posters were created with the brand’s grunge aesthetic in mind, to post across social channels. Consistent posting about events happening in the space is integral to informing potential customer about what they will gain from going to Left Turn Cafe.