Liquid Death Mountain Water
roles
Art Direction and Copywriting: Avery Martin
Problem: Liquid Death needs stand out in the large market for bottled water, and be marketed to a specific audience that wants to reduce their plastic waste.
Solution: A type art focused Instagram campaign highlighting the key important aspects of Liquid Death’s product. The headlines bring in the brand’s sarcastic and cheeky tone, and hardcore visuals to target their specific audience.
Liquid Death sources their water direct from the Austrian Alps. The importance of hydration and recyclable cans are part of their brand identity, which inspired this headline.
Not only will Liquid Death quench your thirst, it comes in an infinitely recyclable aluminum can. Metal cans are more easily recycled than plastic water bottles, which is a key differentiation and selling point of Liquid Death in the bottled water market.
Many consumers enjoy Liquid Death’s tall-boy cans because they look like beer. The cans take the pressure off people that don’t want to drink alcohol, but should they want to shotgun a sparkling water, they absolutely can.
