Heineken 0.0 non alcoholic beer
roles
Art Direction: Avery Martin and Erica Namyak Copywriting: Avery Martin and Erica Namyak
Awards: Silver in the Print Category at the VCU Ad Club Rammy Awards
Problem: Heineken has recently introduced a non-alcoholic beer that needs to be differentiated in the emerging market of non-alcoholic beers.
Solution: A print magazine campaign playing with the concept of happy hour, emphasizing that non-alcoholic beer can be consumed at any hour, not just happy hour. You can head out to happy hour with friends and feel included without consuming alcohol.
The art direction for this campaign is heavily inspired by neon signs, often seen in bars or restaurant windows.
